Whether you’re looking for a printing service company to print high-quality brochures, catalogs, magazines, restaurant menus, or any other small/large projects, there’s a wide range of professional printing services to choose from. With Litho Printing’s state-of-the-art equipment, we ensure our printing services will achieve and surpass all your expectations!

Digital Printing
What is Digital Printing?
Digital printing uses high-resolution digital-based files to produce the image on the paper. This is in contrast to traditional offset printing, which relies on giant metal sheets that host the image.

Benefits of Digital Printing
It’s Easier to Order Smaller Quantities
The setup for offset printing is extensive, and it includes plates that aid in transferring ink to the page via a blanket. People sometimes pick offset printing for very large commercial runs requiring few or no changes. Requesting a small order from a company that only does offset printing may result in inflated costs because of the time and specifics for the offset printing process.

Sheet-fed or web offset printing may produce the highest level of quality, but it might not be cost-effective unless you’re ordering a large number of prints. Typically, digital printing costs less for smaller print jobs.

More Variations Are Permitted
Digital printing is a great solution if you have variable data, such as a situation where it’s necessary to print something different on each page. That’s not possible with offset printing, so digital printing provides more flexibility. Digital printing could be the best option if you’d like to print small batches of various kinds of flyers or other print materials before determining which one looks best.

Faster Turnaround Time
As you might imagine based on the equipment used for offset printing, digital printing offers a quicker turnaround time. Although the timeframe for your results will vary depending on the printing company’s workload, whether supplies are immediately available, and other factors, you’ll generally find that the completion time for a digital printing project is shorter than the alternative.

Sheet-Fed Printing
While most people are only interested in the result, it is important to know how each project is printed to ensure an exceptional finished product. The printing process is essential to the final result, affecting the outcome and making it crucial to utilize a printing service with the professionalism and experience to deliver the highest quality every time.

Since sheet-fed printing is an important piece of the process, let’s discover exactly what it is and when it should be used to meet your printing needs.

What is Sheet-Fed Printing?
If you don’t know what sheet-fed printing is, you are not alone. When planning your next project, it is important to be aware of the available printing techniques. The truth is, if you have had lots of projects printed, you’ve probably had some projects created with the technique known as sheet-fed printing.

Sheet-fed printing is a premium quality of lithography, which utilizes manually fed sheets of paper or a continuous feed roll that can be cut as needed. The name says it all, the paper is being fed into the printer. Sheet-fed printing is different than web printing in which it uses rolls of paper to continually feed into a web printer and cut when the printing has completely finished.

When Should Sheet-Fed Printing Be Used?
Sheet-fed printing is ideal for small to medium print projects. Most professional printers don’t even offer web printing on these size projects. Common sheet-fed print projects include:

➡ Letterhead
➡ Stationery
➡ Business Cards
➡ Flyers
➡ Brochures
➡ Door Knockers & Mailers
➡ Large Banners
➡ Vinyl Signs
➡ Stand-Ups for Conferences & Conventions
➡ Company Folders
➡ Custom business forms...  and more

Benefits of Sheet-Fed Printing
Sheet-fed printing might sound like a manual task, but it is actually heavily automated. The machine used for this type of printing will feed the sheets automatically, which also allows for more flexibility in product size.

Small feet within the machine will pick up the paper and feed it through the press. Rollers keep it moving through until the grip pieces grab hold of the paper. This fully automated process improves efficiency while driving down the cost. Better yet, you’re not restricted to single paper size, and you can choose your dimensions from paper measuring up to 120 by 160 inches.

Specialty Finishes
With sheet-fed printing, your finished products can have specialty finishes for added flair. Options include gloss, matte, and dull finishes, which can make your piece stand out. Create an even glossier finish with aqueous soft-touch materials. You can also get a UV finish, which offers spot or overall gloss, dull, textured, matte, and glitter finish options. Sheet-fed presses can easily handle the unique finishes that you need for your project.

Faster Printing
A sheet-fed printing press can print very quickly, making it easy to get many copies of the same piece. The efficiency of the press also makes the printing process less expensive, which is helpful when you’re printing in volume. Sheet-fed printing machines can also handle all types of products, from small postcards to full-size calendars and everything in between.

If you have a major printing project approaching, you’re going to want to take a look at web offset printing.

What is Web Offset Printing?
The process of Web offset printing involves continuously feeding a roll of paper through a printing press. This is different from sheet-fed printing which uses individual pieces of paper that are precut and then fed into the press. Once the pages have been printed onto the roll of paper, it’s either folded by signature or separated and cut to size.

When it comes to images, this type of printing job requires that you print the image you wish to reproduce onto a plate, which is then pressed onto a rubber blanker that is rolled onto the material, and ultimately creates the image on the paper. This is where the term offset comes from.

Most commercial printing for catalogs, magazines, and books is done on web offset printing presses. In web offset printing, text and images are put on plates. After that, they’re transferred to a rubber blanket and then to paper. Web offset printing doesn’t produce any harmful chemicals, and it’s ideal for large printing runs because of its speed, low cost, and flexibility.

Ideal for Large Scale Printing
One of the main benefits of offset printing is the large volume of printing you can do with consistent results. If you are looking to have something large scale printed, offset printing accommodates larger proportions than sheetfed printing can without compromising quality.

Consistent Quality
When your printing service utilizes the latest technology and Advanced Interface systems in-house, you can expect high-quality results every time with a quick turnaround. With high-tech web presses, unparalleled quality is produced with a full array of options such as:

Speedy Results
Do you need your printing job completed rather quickly? Another benefit of choosing web offset printing is time and efficiency. Web presses use rolls of paper rather than sheets of paper. This allows for greater speed and efficiency during the printing process.

These presses can print tens of thousands of feet of paper per hour, and operators don’t have to keep reloading them with pre-cut sheets. With a web offset press, producing plenty of copies of a catalog or magazine is quick and easy. Technicians can also change plates quickly, which makes daily production much more efficient.

Pantone Color Matching
If your project requires the use of the Pantone Machine System, offset printing can provide you with the most accurate match. Another bonus of web offset printing is that if you only need to print in black and white, the cost will be significantly lower and save you money.

Web offset printers can also accomplish additional tasks like cutting, folding, and perforating paper. Heatset web presses have drying lamps, much like a large oven, to set ink quickly for a high-quality image. Solo Printing’s web offset presses are some of the latest models available, featuring the most up to date technology.

A major benefit of using offset printing for your project is that it is very cost-effective. If you need to produce a high quantity of quality prints, this is a smart choice.

Web offset printing overall is a quick and cost-effective printing option with consistently high-quality results. If you have a large order that needs to be printed and want to get the most for your money, web offset printing is the answer for you!

Benefits of Litho Printing

Reach Your Customers
One of the greatest benefits of Litho Printing is the ability it gives you to reach your customer. When you send someone a generic piece of mail, it has a significantly lower impact than if you send them something that has their name on it, or a map of your brick and mortar location in their city, or a line of text about their most recent purchase from your company. Litho Printing allows you to reach your customers and prospects like never before with information that is relevant to them

Track Print Ads Like Digital Ads
With Litho Printing, you can put a unique mark on each individual piece, such as a barcode or a coupon code. These codes allow you to keep track of who is engaging with the printed materials, so you can continue delivering quality customer service to that segment, and tweak what you’re doing for other groups. Litho Printing gives you tracking power with your print advertising that many have discounted as something that you can only do online.

Get a Huge ROI
When your prospects feel you are speaking directly to them, they’ll be more likely to engage. Litho Printing has been shown to be twice as effective as standard batch printing at the basic level – for example, addressing the prospect by their first name, with as much as ten times the return on investment when a higher level of specialization is employed. Few methods can get such a big ROI with the elegant simplicity of a good database and quality printing as Litho Printing.

Cultivate Excellent Customer Relationships
Litho gives you the ability to create content that speaks directly to each of your individual customers. Different people want different things from companies they interact with, and Litho gives you greater power to deliver exactly what different groups of customers want. Litho Printing allows you to market directly to their interests, in a way that traditional print advertising has never had the flexibility to allow.

Contact Solo Printing for Your Next Project
Litho Printing has many decades of printing, binding, and mailing experience. Solo can help you create a quality product, enhance your company’s brand, and attract new customers. Contact us today for excellent service from Solo Printing’s helpful, friendly professionals.


Tags: warren, eastpointe, macomb county, michigan, detroit, printing service, digital printing, obituary printing , variable printing, sheet-fed printing, banners, folders, business cards, promotional products

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